Stealth Product Launch

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CLIENT: ADIDAS

Stealth Product Launch

Brief

Deliver a premium experience that supports the launch of a new crossover shoe in Blacks stores whilst influencing shopper behaviour and generating measurable sales growth.

Execution

We identified key influencers and sales mechanics via in-store research and retail audit. This helped us design bespoke PERM, SEMI PERM, retail theatre and visual merchandising units that would hero the ‘Stealth’ product. This was further enhanced with a competition win mechanic for an outdoor activity trip.

We also created a staff engagement campaign and training day to increase understanding of the product, in-store conversion and advocacy.

CAMPAIGN ACTIVATION

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