SAS Rogue Heroes

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CLIENT: PENGUIN

SAS Rogue Heroes

Brief

To assist with a major non-fiction book launch about the early days of the SAS, we were asked to create an integrated campaign featuring an eye-catching animation that would be displayed at one of London’s busiest train stations and achieve a wider reach to a younger audience.

Execution

We produced an innovative and high-impact video which focused on the soldiers from the book and gave the campaign a strong consumer push on publication day, both online and off.

Displayed on the Motion@Waterloo 40m long x 3m screen for the day of launch. We further supported with a window takeover of Foyles on the concourse of Waterloo, with a simple but effective POS campaign.

The audience delivery stats for the video were a reach of 50,451 and 303,145 impacts. The online audience (primary focus of the campaign) was huge with Penguin’s Twitter reaching 1.2m and Facebook AD reaching 121k.

RETAIL

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