Ready brek Halloween

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  • rp_style1_img
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  • rp_style1_img
  • rp_style1_img

CLIENT: WEETABIX

Ready brek Halloween

Brief

Drive sales of Ready brek during the key Halloween trading period, increase the fun factor and disruptive appeal, whilst being the lead agency in the multi-channel/agency activation.

Execution

Through our insight we were able to identify Halloween as the best period to activate in. We were able to have fun with an already appealing brand and created a ‘Trick or Heat’ theme and key art to be both playful and tie in with the warming product already known for it’s ‘glow’.

We created a full retail kit comprising of retailer specific FSDUs and pallet wrap displays, along with assets for use in digital media channels.

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