Own Brand In-Store Launch Event

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CLIENT: TESCO IRELAND

Own Brand In-Store Launch Event

Brief

Design, print and install in-store, POS to launch a new range of Tesco own brand ice cream, locally produced in Cork.

Execution

We conceptualised and designed the campaign, bringing innovation, theatre and unexpected disruption to the challenging frozen aisle.
We created a range of impactful large and small scale standees, shelf edge POS, and to cap it all, the ‘largest ice cream van in Ireland’. This was a complete takeover of the frozen aisle that maximised customer engagement and helped prompt impulse purchase.

Result

The campaign resulted in increased social channel interaction and and created a 2.9% increase of ice cream from the previous year.

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