Grocery Delivery Branding

CLIENT: TESCO.COM

Brief

Create an online delivery van that customers would be proud to have turn up at their door. Our insight gave us a fresh perspective in this arena with regard to kerb appeal and customer perception. Previous vans were seen as unappealing and down-market.

Execution

A complete overhaul of the livery was created that centred around the ‘Freshly clicked’ proposition message that we wrote especially for the service. We executed a studio based photo shoot depicting 3 natural food product variants that would be used across the fleet. Consideration was given to the colour of the vans with regard to a premium version of the familiar Tesco blue.