‘Grillin & Chillin’ Summer Campaign

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CLIENT: TESCO IRELAND

‘Grillin & Chillin’ Summer Campaign

Brief

Create a comprehensive in-store Summer campaign for Tesco in Ireland that would be their biggest campaign of the year after Christmas.

Execution

We created a campaign that was driven via a full customer journey strategy, with areas of engagement identified and categorised within our ‘Inspire, Engage, Convert’ mechanism. This included the creation of in-store theatre and disruption maximised with hero displays and 3D structural pieces at key location points.

We crafted tailored messaging around the relevant categories to prompt impulse purchase and cross sell between categories.

Design and structural engineering was worked on by our UK team, whilst management, production and rollout across the estate was handled by our Dublin office.

Additionally, we also created a full 3D fly-through animation to show how the campaign would look to internal stakeholders before production commenced.

CAMPAIGN ACTIVATION

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