Driving adoption through simplicity with Workstream X

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CLIENT: LIDL

Driving adoption through simplicity with Workstream X

Brief

Support Lidl’s Local Store Marketing (LSM) by giving regions the tools and knowledge to order Local Marketing Packs for stores.

Reduce head office involvement and resource required to implement.

Execution

The LSM system was built with Media Packs, which users can scroll through on the online platform. Each pack contains a selection of print and digital elements created using a combination of auto-artwork templates and bespoke creative. Messaging and tone of voice kept is consistent with a defined look and feel across campaigns

Regional Managers use LSM to tailor Media Packs that target their local situation, whilst the store’s marketing budget is communicated in a clear visual way, helping managers keep on top of costs.

The end to end benefit has been a far better use of time, with more effective targeting at a regional level.

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