Christmas Campaign

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CLIENT: LIDL

Christmas Campaign

Brief

Create an in-store campaign to increase customer engagement in the run up to Christmas.

Execution

We created a competition mechanic where shoppers could win the cost of their Christmas shop (up to £70). We created innovative FSDU designs, placed near the store entrance, which included a pre-programmed NFC chip to communicate with smart-phone devices and facilitate speedy entry into the competition.

RETAIL

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