The future of digital signage post-pandemic

The past year has been a rollercoaster, with the pandemic changing the world around us. Businesses have had to evolve – and what customers expect from brands has changed, too. Today’s consumers are thinking about more than just whether a retail item is available, they are also wondering how to shop in physical stores safely.

With most shops shut at certain periods during the pandemic, many customers turned to ecommerce. Retailers responded by promoting brands online. But while the rise of online sales is likely to continue as restrictions start to ease, competition in the virtual world is fierce and many consumers are keen to return to bricks-and-mortar shopping.

It’s up to retailers to work out how to give them what they want – a safe in-store experience, where they can select items from shelves or racks – complete with the human touch.

Digital signage can help by increasing brand awareness, and thus influencing the purchasing decision. The challenge for retailers is how to offer customers a more unique in-store experience. For that they need digital signage adorned with dynamic content and engaging messages that resonate with the audience.

Connecting with customers in a post-Covid world is a vital next step for many retailers. The impact of the pandemic has hit hard and customers and staff want reassurance, convenience and relevancy.

At Delta, we offer digital signage solutions that can help you and your customers with all of those things – and more.

From real-time safety messages to sleek brand promotions, Delta Signage gets the right content, to the right people, at the right time. Screens can be placed at the store entrance or in front of customers at the point of sale, helping transform the physical retail experience, increase sales, and boost loyalty.

Working with clients from across the retail and FMCG sectors, our content management systems allow communications to be controlled both centrally and locally for maximum benefit.

To find out how we can help generate creative content for digital signage, speak to the team at Delta today.