“Wow! This display was completely on brand with the Italian heritage of Lavazza and achieved ideal placement in the forecourt environment. Stores with the display saw a sustained sales uplift.” – POPAI
Customer needs + Lavazza brand values + category trends
A strategy linking the brand’s premium coffee heritage with an exuberant, fun-loving Italian youth culture using the iconic Vespa to create excitement and drive interaction instore.
We produced the specialist short-run campaign from strategy through to implementation giving us full control over the quality of our product which Applegreen described as, “second to none”.
From ideology through prototyping, manufacturing and execution our team managed the entire campaign.
Our campaign management technology ensured full control and collaboration across print requirements helping us to delight Applegreen with the creative solution and execution.
In participating stores, sales of coffee saw an increase of 20% in the first month and a sustained sales increase on average of 7.5%.
Excellent customer and store feedback
Award winning creative; POPAI Silver Award 2018
High level of social engagement