Case Study: Nectar360/Lindt Chocolate

Brief

Our creative team were invited to work with Lindt Chocolate to promote their tasty new luxury Double Chocolate flavour. This involved a takeover of the in-store seasonal space and creating unique POS pieces to create excitement about the new Double Chocolate and also promote their other flavours.

Execution

Lindt shared an existing visual to work from, which we used to generate updated concepts, artwork files and cutters for the bespoke items. These included 3D cubes to showcase chocolate boxes, as well as a giant 3D Double Choc freestanding box with flickering LEDs to draw attention to the space!

We used the colours of their packaging for the 3D cubes to hold actual products which created temptation to the customer to pick up a box!

 

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