Having your customers be your no.1 fans – your own cheerleaders who make the case for your brand – is surely the goal every B2C marketer strives for. Customers are not only “selling” for your company, but they communicate in a far more powerful way than any content your brand can create. What could be better than to have the people buying your products effectively promoting your products for you!?
Paris Brosnan-Green, Head of Events for the Delta Group, discusses what brands should be doing in order to create a network of fans with The Drum!
Click here to read the full article, as featured in this month’s The Drum Network magazine.