Archive for May, 2019

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Delta is delighted to present our new brand identity, logo and the launch of a refreshed website and contemporary logo.

Delta’s new identity goes beyond look and feel; the Group has amalgamated services into three clearly defined divisions; CreativeDisplay and Technology.

“By highlighting our services in this clear way, we hope to give credit and visibility to all our talented teams while also aligning with the future needs of clients in a rapidly changing and highly competitive retail landscape,” said Jason Hammond, CEO of Delta Group.

This rebranding aligns Delta’s strengths as an end-to-end communications provider combining insight, creativity, production, execution and optimisation to provide clients with a broad range of powerful visual communications with global technology systems to support and communicates a more relevant brand promise; a commitment to service excellence instore, outdoor and online.

 

 

For more information, or to obtain a copy of our brand guideline document, please contact marketing@thedeltagroup.co.uk.

We are delighted to announce that The Delta Group has come in at #36 in The Sunday Times HSBC International Track 200!

The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years. Compiled by Fast Track and published in The Sunday Times, The Delta Group was first featured in the 2018 list (published on 10th June), coming in 58th place.

Our CEO, Jason Hammond, states: “We are absolutely thrilled to be no.36 in The Sunday Times HSBC International Track 200, recognising our strong international sales growth. Our performance is reflected in our excellent client service and significant new business wins through 2018. The whole team have worked relentlessly to achieve our objectives and reach the level of success we are enjoying today.”

The IGD recently released their top five trends that will shape the global retail sector in 2019.

Leading the way according to Toby Pickard, Head of Insight, Innovation and Futures at IGD, was the continuation of rapid and radical change in the food and grocery industry.

“We have already seen a significant pivot towards innovative new technology, and there is no sign of this letting up next year. Shoppers’ expectations have changed, and the retail and grocery sectors are working to meet those expectations in every area of business.”

So here’s a closer look at IGD’s key retail trends that will define the way consumers shop, and retailers sell, next year:

1. Data dictates the way

Data will be one of the main building blocks of retail growth. As well as helping to boost sales, accurate data will be vital for tools that allow retailers to understand customer behaviour, reward their loyalty, and offer more personalised shopping.

2. Sustainability concerns will change the way retailers do business

Retailers will increasingly take the lead on sustainability-related issues. Concerns relating to food waste and plastic pollution have lead to changing attitudes across consumers of all ages. Nearly three quarters (74%) of UK shoppers say that they have become more aware of the environmental impact of plastic packaging over the past year, and this has led to innovations such as biodegradable wrapping and plastic-free supermarket aisles. Retailers are no longer thinking about just reducing waste, but want to make a positive, tangible contribution. The next wave of innovative and leading retailers and brands will move beyond reducing their impact.

3. Seamless shopping experiences is key

Physical stores will offer a much more digital experience in 2019, by using technology to make it easier for customers to find items and gain more product information. This should lead to a faster shop for many, where searching aisles and shelves for the right item is replaced by an app that guides shoppers to where they want to be.

4. Healthy eating and wellness will grow in popularity

Retailers will play a more active role in supporting the health and wellness of consumers. Most shoppers aspire to eat and live well, with 85% saying they are actively trying to improve their diet, but aspirations don’t always translate into action. Supporting them  will be a major priority for retailers and their suppliers. This means that both consumers and businesses will be thinking more about wellness and the role of retail in promoting cleaner living going forward.

5. Shopping opportunities will increasingly be available anywhere, anytime

Social commerce will grow with more options for purchasing products “on the go”. Retailers and suppliers will deliver targeted marketing and new ways to make online shopping more social, instantaneous, and convenient.

This Friday (23rd November) sees the return of the year’s single biggest shopping his Friday: Black Friday. But is the day, designed to offer shoppers an array of pre-Christmas bargains, still a big deal for British consumers?

How much will we spend?

According to Finder Brits plan to spend an estimated £220 each on Black Friday and Cyber Monday sales this year. This number has actually reduced from last year, where people spent £304 in the pre-Christmas sales.

However this year more Brits are planning on taking part. Last year, 36% of adults planned to do so, whereas this year that number has gone up to 62%.

This means that although the average spend per person has gone down, the total amount spent will likely be higher, going from £4.5billion to £7billion.

Men and Gen Xers lead the way

Men intend to spend more than women this year, at £234 compared to £206 – while Gen Xers are the generation spending the most at an average of £265.

To read the full report click here.

In what turned out to be one of Delta’s more unique client requests, the creative team at Lick Creative and Delta’s structural team were tasked to come up with creative concepts to help decorate a bank of desks at Dixons Carphone HQ!

Part of CEO Alex Baldock’s festive initiative, “dress the desk”, this quick-turnaround job was met with a great deal of joy and festive cheer by Dixons’ staff, with one senior employee calling the desk “truly spectacular!

Great job all involved!

We are pleased to announce that, for the 4th year running, Delta Ireland has been nominated as Large Format Digital Printer of the Year at the Irish Print Awards!

Having won the award in 2015 and 2017, Delta Ireland will be looking for success in the category again after their fantastic work on the Tesco “Grillin and Chillin” Summer Campaign.

The ceremony will be held on 30th November at the Crowne Plaza Hotel in Dublin.

Congratulations to everyone involved!

In their 14th year Delta Ireland have moved into a new 30,000 sq. ft. office, production and warehouse space, initiated as a result of accelerated growth and heightened demand from clients.

The move to “Delta House”, based in Swords, County Dublin, comes on the back of increased business from existing clients, as well as major account wins in 2018 and the reappointment of the Three Ireland account that sees Delta Ireland supplying the client with all their marketing print requirements for the next 3 years.

The production and warehouse of 20,000 square feet has best-in-class large and small format print equipment as well as large and small format finishing equipment.

Peter Mahon, Managing Director of Delta Ireland, says:

“We’re delighted that Delta Ireland’s largest ever office move is completed and we are now able to offer clients increased quality, efficiency and speed-to-market.

“The decision to move into a larger building was a logical step in our business growth strategy. We now have the opportunity to further expand staffing, design and print capabilities, as well as increase our ability to service current and future markets – while also allowing us to be more self-sufficient in preparation for Brexit.”