Eye-Catching Window and In-Store Display for Puma RS Sneaker Launch!

The Delta Group and Lick Creative recently designed, produced and installed an eye-catching window and in-store display for Puma, highlighting yet another great example of The Delta Group ‘s amazing creative, structural work and digital tech teams all coming together to produce a visually stunning display!

The display, designed to mark the 2018 reboot of the Puma RS sneaker range, has just gone live in size? stores in London’s Carnaby Street and Paris. Check out the pics of the unit here.


Originating in the 1980s, the Puma RS line is packed with heritage and has been re-invented for the current neo-nostalgia trend. Taking inspiration from the promo shots, featuring an ultra modern colour palette and use of geometric shapes, the display sought to attract the attention the relaunch truly deserved. This was achieved with the use of optical illusions creating a sense of movement. With a full motion holographic unit appearing in store and an ‘illusion cube’ product display in window, this reinvention wasn’t about to go un-noticed.

We’d love to hear from you if you happen to catch the units at either the London or Paris size? stores, so be sure to drop us a Tweet (@thedeltagrp or @wearelick)!

April 23, 2018 | Our Work