INSIGHT

Customer needs + Weetabix Brand values

CREATE

A strategy to support an above-the-line and social media campaign to deliver a connected brand experience instore, outdoor and online maximising customer engagement and bringing theatre to the ambient grocery sector.

Powerful visual communications to inspire new Weetabix eating opportunities and ingredient combinations.

PRODUCE

We produced the complete campaign strategy from concept through to implementation using our end-to-end model to reduce the complexity of this award-winning, multi-channel campaign.

EXECUTE

Using our direct manufacturing capabilities we reduced links in the supply chain and executed a full suite of POS using 2D and 3D elements including:
– shelf strips
– barker strips
– free-standing display units (FSDUs)

OPTIMISE

We maximised the effectiveness of this multi-channel campaign by utilising our knowledge and experience of the grocery sector to ensure the designs were practical as well as impactful. Our insight into shopper habits and customer needs drove decisions to place additional POS at multiple touch points to drive engagement and maximise impulse purchase opportunities.

ANALYSIS

58% sales uplift in participating stores
Excellent customer and store feedback
Award winning creative; POPAI Gold Awards 2017, (Grocery, Convenience & General Merchandise – Temporary Display)

EMPOWERING IMAGINATION