INSIGHT

Customer needs + seasonal trends + category activations

CREATE

A strategy to deliver a key seasonal event to drive customer engagement and drive sales. We created powerful visuals and sought innovative display solutions to influence customer mind-sets and challenge customer behaviour.

PRODUCE

We produced the complete retail campaign using our state-of-the-art integrated production and print management supported by our workflow and campaign management technology.

EXECUTE

Our direct manufacturing capabilities facilitated a dynamic end-to-end service executing a full suite of POS to empower TESCO’s to take ownership of the Summer season.

OPTIMISE

The entire campaign was supported by our proprietary technology that allowed the team to control their print and digital requirements from management through to store level taking the hassle out of campaign management.

ANALYSIS

Tesco regained the leading Grocery retail market share in the 12-week period throughout the Summer
The campaign’s success resulted in a tactical TV advert

EMPOWERING IMAGINATION