POPAI Gold Award 2017, (Grocery, Convenience & General)

“This display created unprecedented standout for a health and beauty product in a supermarket environment at Christmas. The modular design maximised placement opportunities, whilst the colours and graphics delivered strong brand messaging.” – POPAI

INSIGHT

Customer needs + seasonal trends + grocery needs + Beiersdorf brand values

CREATE

A strategy to generate excitement and engagement around Christmas gifting. Our practical understanding of store requirements and consumer ‘gifting’ mind sets allowed us to create a modular solution with flexible stock holding and dominant visibility instore.

PRODUCE

We produced the complete campaign strategy from concept through to implementation with a fierce commitment to excellence.

EXECUTE

Using our direct manufacturing capabilities we reduced links in the supply chain and executed a fully flexible display solution that was customised across 62 stores.

OPTIMISE

In partnership with Beiersdorf, we brought a truly category-enhancing campaign to retailers that was fully customised to their individual store needs. The campaign was fully managed by our proprietary technology giving the team absolute control and visibility of all aspects from asset management through to implementation.

ANALYSIS

An average sales increase per participating store of 131%
Award winning creative; POPAI Gold Award 2018 (Seasonal & Signage)
Excellent customer and store feedback

EMPOWERING IMAGINATION