POPAI 2018 Silver Award (Short Run – Temporary Display)

“Wow! This display was completely on brand with the Italian heritage of Lavazza and achieved ideal placement in the forecourt environment. Stores with the display saw a sustained sales uplift.” – POPAI

INSIGHT

Customer needs + Lavazza brand values + category trends

CREATE

A strategy linking the brand’s premium coffee heritage with an exuberant, fun-loving Italian youth culture using the iconic Vespa to create excitement and drive interaction instore.

PRODUCE

We produced the specialist short-run campaign from strategy through to implementation giving us full control over the quality of our product which Appledore described as, “second to none”.

EXECUTE

From ideology through prototyping, manufacturing and execution our team managed the entire campaign.

OPTIMISE

Our campaign management technology ensured full control and collaboration across print requirements helping us to delight Applegreen with the creative solution and execution.

ANALYSIS

In participating stores, sales of coffee saw an increase of 20% in the first month and a sustained sales increase on average of 7.5%.

Excellent customer and store feedback
Award winning creative; POPAI Silver Award 2018
High level of social engagement

EMPOWERING IMAGINATION