Penguin Books tasked Lick Creative to create a promotional campaign for the new John le Carré novel “Legacy of Spies”. Pengiun purchased high profile digital media sites at major train stations and airports in London. Using only assets from the book’s front cover, Lick had to create a suspenseful campaign that communicated the book’s cover, tagline and stand-out newspaper reviews in a distinctive way that was eye-catching to commuters.
About the Awards
The DADIs (The Drum Awards for the Digital Industries) are open internationally to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for over 10 years.
Bringing together individuals and companies at the forefront of digital, these awards provide the perfect opportunity for those entering to prove how good they are.
September 10, 2018 | Blog