Insight

Through detailed research, analysis and planning the business provides contextual insight, intelligence and inspiration to global consumer businesses; cutting through complexity they unlock, stimulate and empower creativity and innovation.

Capabilities

Research – primary and secondary
Shopper marketing
Data
Channel performance
Store audit

Services

Shopper Journeys and Perspectives
Identifying shopper mind-sets and their resultant purchasing decisions. Bringing metrics and analysis to the current journey and experience in-store through a variety of research methodologies.

Competitor Reviews, Analysing Patterns and Trends
Assessing market, category, product and shopper trends in today’s changing multi-channel world. Establishing the current patterns and areas of investment for building tomorrow’s retail experience.

Retail Scoping
Programs to validate current display programmes, in store communication and marketing. Ground floor metrics and analysis for in-store acceptance and programme delivery. Research is tailored – including brand centric, category reviews and/or market or competitive reviews delivered in a format that drives a client’s business.

Testing Programs
Propriety research that brings metrics to the interplay of shopper and the retail space. A platform for continual programme assessment from inception through roll out.

The Lick team working in their office