HERTZ

Delta Team Drives ‘Ford Model T’ Reproduction at the ITB Berlin Convention!

We’re delighted to show off our awesome Ford Model T reproduction on behalf of Hertz!

The Delta Group designed, produced and installed a scale replica of the legendary Ford Model T on behalf of Hertz, one of the world’s largest car rental companies, to support their exhibition stand at the ITB Berlin Convention.

The Ford Model T is to commemorate Hertz centenary, representing their very first car rental vehicle.

The Delta Group created a visually stunning replica of the Ford Model T, designed to be a centre piece and talking point while ensuring functionality in order to hold and display 20 bottles of champagne (as part of a giveaway over the course of the four-day event). Delta’s in-house Creative Agency (Lick Creative) conceptualised the Design with Delta’s Structural, Construction, Print and Installation teams executing the incredible display, ensuring the unit successfully adhered to stand-size restrictions.

The end-to-end campaign was exhibited at the ITB Berlin Convention (7-10 March 2018). Check out the pics of the unit here – and we’d love to hear from you if you happened to be at the event, so be sure to drop us a Tweet (@thedeltagrp).

March 12, 2018 | Our Work