Disney: ‘Frozen’ Launch Event

Last Christmas we partnered with Disney and Vue to help launch the hit animated featured ‘Frozen’ with an amazing experiential event.

Following on from the success of our experiential display for ‘Oz the Great and Powerful’, Disney asked us to bring back the big screen for a magical Christmas experience to launch ‘Frozen’.

We housed a huge 103” plasma screen within a custom-built log cabin and a winter environment that looked like it fell straight out of the film. A smaller sister stand housed a 3D TV and highlighted RealD’s 3D experience, as ambassadors handed out 3D glasses and children posed with a larger-than-life statue of the film’s comedy sidekick, Olaf the snowman.

April 6, 2014 | Our Work