We’re immensely proud to be supporting Save the Children by sponsoring one of the jars in the 2016 BFG Dream Jar Trail.
The trail brings to life the long-held dreams of celebrities and artists by placing sculptures inside large ‘Dream Jars’ spotted around London, in iconic spots such as Tower Bridge, Trafalgar Square and Buckingham Palace.
Our sponsored jar, called “A Dreamy Dancer’s Dream,” brings to life the childhood dream of model/musician Karen Elson. It visualises her first love of dance and choreography, and is inspired by the kaleidoscopic formations of Busby Berkeley. The sculpture (which is decorated with Swarovski crystals) can be found on Carnaby Street until 31st August.