When consumers evaluate a product or service, they tend to focus on two things: firstly, price and secondly it’s perceived value. However the brand manufacturing, and the marketers promoting, the product/service tend to focus much of their time and energy on the price-side of the equation. Why? Because it’s far easier to manager and evaluate […]
Following on from our recent success at the 2017 POPAI Awards we are delighted to announce that Delta and Lick Creative are up for a prestigious DADI Award (19th October, 2017)! This year the team at Lick have been recognised for their awesome work with Penguin Books on the launch of the ‘SAS Rogue Hero’ book. […]
We are delighted to announce that Delta and Lick Creative have picked up two Gold awards at the prestigious 2017 POPAI awards! At the black-tie gala dinner, held at London’s Lancaster Hotel, Hasbro’s ‘Palletfest’ display and Weetabix’s ‘Weetabuddies’ unit both won Gold, with our work on Weetabix also earning recognition in the Display of the […]
The following article was written by Niamh Higgins, Commercial Director of The Delta Group. It was first published AdWorld.ie. Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal of marketing whether it’s digital, experiential, out of home or shopper is […]
We’re immensely proud to be supporting Save the Children by sponsoring one of the jars in the 2016 BFG Dream Jar Trail. The trail brings to life the long-held dreams of celebrities and artists by placing sculptures inside large ‘Dream Jars’ spotted around London, in iconic spots such as Tower Bridge, Trafalgar Square and Buckingham Palace. […]
For Disney’s release of ‘Pete’s Dragon’, Delta and Lick teamed up to create a show-stopping experiential event in Westfield White City. We created a double-sided experience for kids to enjoy, that included a virtual reality experience on one side and a photo opportunity on the other. The innovative virtual reality experience which centered on a […]
The Delta Group have purchased a HP Indigo 20,000, to enhance our offering to clients. The new press gives Delta the capability to print on flexible packaging, labels, and shrink sleeves on film or paper of 10-250µm. The machine’s capabilities not only provide Delta with the opportunity to print on packaging, but its speed and […]
We’re pleased to announce that Delta Ireland has won ‘Large Format Digital Printer of the Year’ at the 2015 Irish Print Awards. The awards took place on Friday 27th November, and are regarded as the leading independent awards for the Irish print sector, attracting many of the industry’s biggest players. Our entry, the 2014 Christmas […]
Delta Ireland has completed a store refresh of one of the largest SuperValu stores in Ireland, at the Pavilion Shopping Centre in Swords. Delta has been working with Musgrave Group for a number of years, providing a range of services across Ireland for their two grocery retail brands, SuperValu and Centra. This project aimed to bring SuperValu’s “Real […]
Delta Ireland created an innovative Christmas display that used local cityscapes to enhance the customer experience. Three Ireland wanted to develop a Christmas campaign that was very targeted, creative and engaging at both a local and national level. engaging compliment and communicate their Christmas offers with a unique Christmas window with a difference. The Three Ireland window […]
The following article was first published in B2B Marketing and is part of a series of blogs she has written. I read the recent blog by former Heineken CEO, Lesya Lysyj, (entitled “Your agency hates you, and you don’t even know it”), with interest and also some sadness. Do our customers really not like us […]
We worked together with agency Gratterpalm to create an immersive Halloween experience within Asda that set a new standard for seasonal event campaigns and won the prestigious ‘Display of the Year Award’ at the 2014 POPAIs. Asda challenged us with creating an impactful campaign that appealed to all customer demographics and promoted a prominent value […]
We built on past successes to build a dual screen experiential piece that incorporated 3D technologies.
Paramount Pictures invited Delta to the Cannes Film Festival to create a stand out cross-medium campaign for their upcoming film, World War Z. Using the famous Carlton Hotel in Cannes as a centre point, a faux safe zone concept was developed utilising both traditional print, 3D structural work and high-end video screen technology to make sure […]
A crowd-favourite that used both print and digital to create an immersive, interactive cinema experience.