Black Friday Trends: How are consumers spending in 2018?

UK shoppers plan to spend an incredible £7billion on Black Friday and Cyber Monday this year

This Friday (23rd November) sees the return of the year’s single biggest shopping his Friday: Black Friday. But is the day, designed to offer shoppers an array of pre-Christmas bargains, still a big deal for British consumers?

How much will we spend?

According to Finder Brits plan to spend an estimated £220 each on Black Friday and Cyber Monday sales this year. This number has actually reduced from last year, where people spent £304 in the pre-Christmas sales.

However this year more Brits are planning on taking part. Last year, 36% of adults planned to do so, whereas this year that number has gone up to 62%.

This means that although the average spend per person has gone down, the total amount spent will likely be higher, going from £4.5billion to £7billion.

Men and Gen Xers lead the way

Men intend to spend more than women this year, at £234 compared to £206 – while Gen Xers are the generation spending the most at an average of £265.

To read the full report click here.


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November 19, 2018 | Blog