APPLEGREEN

Applegreen are a petrol forecourt operator in Ireland and the UK and one of their concession brands, Lavazza, wanted to have a standout feature in-store to drive uptake of coffee sales.

With 65% of customers in the UK & Ireland visiting a coffee shop in 2016, it was important to make a significant dent in the 2.3 billion cups of coffee sold each year. Furthermore, with the coffee to go sector expected to grow 29% in the next 5 years, it was important to establish Lavazza as a market leader.

The display had to call out the heritage of the coffee brand, highlighting its Italian roots and longstanding commitment to quality. We also needed to ensure that this fit inside multiple stores with different footprints.

The client wanted to have the unit in-store for a period of at least six months therefore important choices were made in which materials to use to ensure it was able to last the duration. In addition, the unit had to have some visual cues that would ensure that the piece would be seen as visually striking, allowing consumers to interact with it by taking photos of the unit and sharing with friends and followers on social media.

October 11, 2018 | Our Work