Analyse

Our philosophy of continual improvement is prevalent throughout the business. What this means to our clients is that we offer audit, compliance and integration testing to measure the effectiveness of their campaigns. More importantly this feeds into the development loop of future activity and gives a validated audit of key elements of the visual communications value chain. Great ideas and innovation cross borders and enable the sharing of best practice throughout a client’s business, which in turn drives their growth.

Capabilities

Campaign ROI measurement
Qualitative and quantitative research
Technology integration reports
A/B testing
Branding tracking studies
Compliance
On-line technology

Services

Our qualitative and quantitative research, underpinned by online technology, delivers analytics that create a level of depth that can bring brands and retailers closer to the needs of their customers. This coupled with sources of electronic point-of-sale (EPOS) and customer relationship management (CRM) information can create powerful ‘Big Data’. We help clients make sense of the patterns and trends through a programme of ongoing discovery and analysis. For clients that enjoy Delta’s technology platform, Delta Workstream™, the ROI for each campaign can be collated and shared on a dashboard. This is important in terms of planning for future campaigns as well as using the trends analysis for predicting what will land best in new stores and different store formats.

Compliance
This can be undertaken remotely via locally installed tech or through a crowd-sourced team of auditors who can review the point-of-purchase compliance as well as research staff members’ knowledge of the promotion. It enables a report to be generated for the client within hours of a campaign launching and ensures maximum exposure and ROI as well as indicating improved ways of working for future campaigns.

Examples of monitoring technology

Audience monitoring
Sensors are installed onto the POS to measure details about the audience in the local environment. Information such as quantity of people, age, gender, dwell time (time spent around the unit) and attention time (time spent directly at the unit) all add to the picture of analysis. It also allows for different creative to be A/B tested to discover which generates the best results with, for instance, each demographic, or overall, draws the most attention.

Beacons
Beacons use Bluetooth low-energy (BLE) to contact smartphones within a certain radius and trigger notifications on them. Beacons can be installed permanently into stores or pre-installed onto freestanding display units (FSDUs). Through these devices the number of interactions can be monitored through a mobile app and the data can be segmented by location. Statistics from Deloitte show that with the introduction of beacons, retailers experience a 14x increase in retailer engagement and a 12X increase in redemptions.

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