We are more health-conscious than ever before. Organic food consumption is at an all time high while more and more people are choosing to follow a meat-free diet. So it was only a matter of time until alcoholic drink manufacturers followed suit by providing consumers with healthier options!
Alcohol Awareness Week hits the UK this week (13-19th November) and our Insights team have been exploring the low-alcohol trend and finding that the idea of ‘drinking responsibly’ is no longer purely about how many alcoholic beverages we consume, however how much alcohol goes into our drinks. Check our latest infographic that highlights the rise in popularity of low-to-no alcoholic beverages, one that earlier this year was called the most exciting drinks category. Simply click on the image to instantly download.
For more insights about the food and drink industry, and what trends you and your organisation need to be aware of, get in touch: firstname.lastname@example.org.
November 13, 2017 | Blog