HOW TO ACHIEVE RETAIL SUCCESS
Helping brands stand-out in the retail environment can be tough. There is limited space, limited budget and competitor brands and retailers are vying for the same slice of the action or target demographic. Moreover, before designers even allow their creative juices to flow in order to produce the most incredible display imaginable, many retailers encounter restrictions that force a the use of specific forms of Point-of-Sale because of physical limitations!
So what can we do?
David Ballard, Creative Director at Lick Creative, has created a fantastic tool-kit – 5 Ways to Stand-Out In-Store – that highlights five processes, strategies and activations to help you and your brand stand-out and succeed in the retail environment.